About The Author...

Meet David Anderson,
an industry insider with over
13 years in the copier industry.

"Copiers have been a part of my life from day one."

David Anderson has been associated with the copier industry for most of his life. David’s father was employed by a major copier manufacturer for much of David’s youth.

David eventually followed in his father’s footsteps and entered the copier industry himself at the age of 18. It was a perfect match. David exhibited impressive dedication and success and was offered his own copier dealership one year later, at the nearly-unprecedented age of 19. The new dealership grew rapidly. Today, David Anderson operates a six million-dollar-per-year business, with offices in three states and a staff of 30.

During the past 6 years, David's dealership has consistently finished in the top 10 percent in the category of revenue for one of the world's largest copier manufacturers. His dealership currently places an average of 650 copiers per year. The dealership’s customer satisfaction rankings are also among the highest in the country for the manufacturer David represents.

In addition to his extensive experience within the copier industry, David earned a Bachelor's Degree in Marketing and has completed extensive sales and management training.

David Anderson has prospered in the copier industry and he has built a dealership to be proud of. However, as the years have gone by, David has witnessed some unfortunate trends in the marketing and sales of copiers. David feels that unethical copier dealers and sales representatives are giving the entire industry a bad name. Many of them employ a variety of subtle methods designed to take advantage of the customer for their own short-term profit. This is endangering the honest companies that try to sell the products that the customer needs, at a fair price, and to ensure long-term customer satisfaction.

David has written this book, not as a profit-generating mechanism, but rather to educate businesses with the information they need to be able to discern the good from the bad. David has purposefully not mentioned the specific manufacturer that he represents in order to be as unbiased as possible and with the knowledge that there are many good copier dealerships, as well as many bad ones. David’s hope is that this book will help you, the copier customer, tell the difference.